longfu88 Privacy Policy

1 Who We Are

longfu88 is an online gaming platform accessible at longfu88.vu, offering sports betting, live casino, slot games, esports wagering, and a loyalty rewards programme. All services are provided in Malaysian Ringgit (MYR) and are intended for eligible adult users aged 21 and above.

For all privacy-related enquiries, the longfu88 data team can be contacted at: [email protected]

2 Personal Data We Collect

longfu88 collects the following categories of personal data from Members and platform visitors:

longfu88 does not collect special category data (such as racial or ethnic origin, health data, or religious beliefs) except where strictly required for responsible gaming assessments with your explicit consent.

3 How We Collect Your Data

longfu88 collects personal data through the following means:

• Direct Submission: Information you provide during account registration, KYC verification, deposit/withdrawal requests, support interactions, and responsible gaming tool configuration;
• Automated Collection: Technical and behavioural data collected automatically as you interact with the longfu88 platform, via server logs, session trackers, and cookies;
• Payment Processors: Transaction confirmation data received from our payment processing partners when you deposit or withdraw via Touch n Go eWallet, Boost, FPX, or card networks;
• Identity Verification Providers: Verification outcomes and risk flags from KYC and AML screening service providers used to comply with our regulatory obligations;
• Publicly Available Sources: Fraud watchlists, sanctions databases, and politically exposed persons (PEP) lists consulted as part of our anti-money laundering compliance programme.

4 How We Use Your Personal Data

longfu88 uses collected personal data for the following purposes:

• Account Management: Creating, maintaining, and securing your longfu88 account, including authentication and two-factor verification;
• Service Delivery: Processing bets and wagers, settling game outcomes, crediting winnings, and managing your MYR wallet balance;
• Payment Processing: Facilitating deposits and withdrawals via your chosen payment method, verifying payment instrument ownership, and reconciling transaction records;
• Identity Verification & KYC: Confirming your identity and age (21+) in compliance with applicable gaming authority requirements;
• Fraud Prevention & Security: Detecting, investigating, and preventing fraudulent activity, unauthorised account access, money laundering, and abuse of the platform;
• Responsible Gaming: Monitoring gaming behaviour to identify signs of problem gambling and applying responsible gaming tools or interventions in accordance with our Responsible Gaming Policy;
• Regulatory Compliance: Meeting obligations under applicable gaming authority guidelines, anti-money laundering regulations, and data protection requirements;
• Customer Support: Responding to enquiries, resolving complaints, and providing technical assistance;
• Marketing Communications: Sending promotional offers, bonus notifications, and platform updates to Members who have opted in to receive such communications — you may opt out at any time;
• Platform Improvement: Analysing aggregated usage data to improve the longfu88 platform, game offering, and user experience.

5 Legal Basis for Processing

longfu88 processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to deliver the Services you have requested and fulfil our obligations under the longfu88 Terms & Conditions, including account management, game settlement, and payment processing;
• Legal Obligation: Processing required to comply with gaming authority regulations, anti-money laundering laws, KYC requirements, and applicable data protection legislation;
• Legitimate Interests: Processing for fraud detection, platform security, responsible gaming monitoring, and business analytics, where such interests do not override your fundamental rights;
• Consent: Processing for optional activities such as marketing communications and certain cookies, where you have given explicit, freely withdrawable consent.

6 Data Sharing and Disclosure

longfu88 does not sell your personal data to third parties. We may share your data with the following categories of recipients, strictly for the purposes outlined in this Policy:

• Payment Service Providers: Touch n Go eWallet, Boost, FPX banking networks, and card payment processors, to facilitate your deposit and withdrawal transactions;
• KYC and AML Compliance Providers: Identity verification and sanctions screening services used to fulfil our regulatory obligations;
• Game Software Providers: Licensed gaming studios and platform technology providers whose games and infrastructure power the longfu88 casino, slots, and sportsbook products;
• Customer Support Technology: Live chat and support platform providers who process communications on our behalf under strict data processing agreements;
• Regulatory and Law Enforcement Authorities: Where required by applicable law, court order, or regulatory direction, including gaming authority audits and anti-money laundering reporting obligations;
• Business Successors: In the event of a merger, acquisition, or sale of longfu88's business, personal data may be transferred to the acquiring entity, subject to equivalent privacy protections.

All third parties with whom longfu88 shares personal data are required to process such data lawfully, in accordance with contractual data processing agreements, and solely for the purposes for which it was shared.

7 Data Retention

longfu88 retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to the following minimum retention periods:

• Account and Identity Data: Retained for the duration of your account plus a minimum of five (5) years following account closure, in compliance with anti-money laundering and gaming authority record-keeping requirements;
• Transaction and Financial Records: Retained for a minimum of seven (7) years to meet financial record-keeping obligations;
• Gaming Activity Logs: Retained for a minimum of three (3) years for dispute resolution and regulatory audit purposes;
• Support and Communication Records: Retained for two (2) years from the date of last interaction;
• Marketing Preference Data: Retained until you withdraw consent or close your account, plus a reasonable period for compliance audit trail purposes.

Upon expiry of the applicable retention period, personal data will be securely deleted or irreversibly anonymised.

8 Data Security

8.1 longfu88 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, loss, and destruction. These measures include:

• 256-bit SSL/TLS encryption on all account, transaction, and data submission pages;
• Encrypted storage of sensitive data at rest, including identity documents and financial records;
• Role-based access controls limiting internal access to personal data on a strict need-to-know basis;
• Multi-factor authentication for internal system access by longfu88 staff;
• Regular security assessments, penetration testing, and vulnerability scanning of the longfu88 platform infrastructure;
• Incident response procedures for detecting, containing, and notifying affected parties of any personal data breach.

8.2 While longfu88 takes all reasonable steps to protect your data, no internet transmission or electronic storage system is completely secure. Members should take their own precautions, including using strong unique passwords and enabling 2FA on their accounts.

9 Cookies and Tracking Technologies

9.1 longfu88 uses cookies and similar tracking technologies to operate and improve the platform. The following categories of cookies are used:

• Strictly Necessary Cookies: Required for the platform to function, including session authentication, security tokens, and load balancing. These cannot be disabled without affecting platform functionality;
• Functional Cookies: Remember your preferences such as language, remembered login device status, and display settings;
• Analytics Cookies: Collect aggregated, anonymised data about how Members use the platform, used to improve performance and user experience. No individual user is identifiable from analytics data;
• Fraud Prevention Cookies: Device fingerprinting and session consistency checks used to detect suspicious activity and protect your account.

9.2 longfu88 does not use third-party advertising cookies or retargeting pixels. You can manage cookie preferences through your browser settings. Disabling strictly necessary cookies may impair platform functionality, including the ability to log in to your longfu88 account.

10 Your Data Rights

Subject to applicable data protection law, you have the following rights in relation to your personal data held by longfu88:

• Right of Access: Request a copy of the personal data longfu88 holds about you;
• Right to Rectification: Request correction of inaccurate or incomplete personal data;
• Right to Erasure: Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to longfu88's retention obligations under applicable law;
• Right to Restriction: Request that processing of your personal data be restricted in certain circumstances, such as while a disputed accuracy claim is resolved;
• Right to Data Portability: Receive a copy of personal data you have provided to longfu88 in a structured, commonly used, machine-readable format, where processing is based on consent or contract;
• Right to Object: Object to processing of your personal data based on legitimate interests, including direct marketing;
• Right to Withdraw Consent: Withdraw consent at any time for processing activities based on consent, such as marketing communications, without affecting the lawfulness of prior processing.

To exercise any of the above rights, contact longfu88 support at [email protected] with the subject line "Data Rights Request". We will respond within 30 days. Identity verification will be required before processing any data rights request.

11 Children and Minors

11.1 The longfu88 platform is strictly for adults aged 21 and above. longfu88 does not knowingly collect personal data from individuals under the age of 21.

11.2 All accounts are subject to mandatory KYC age verification. Any account found to belong to a person under 21 will be immediately suspended, all funds will be handled in accordance with regulatory requirements, and the account holder's personal data will be processed solely to the extent required by law.

11.3 If you believe that longfu88 has inadvertently collected data from a minor, please contact [email protected] immediately and we will take prompt corrective action.

12 International Data Transfers

12.1 longfu88's platform infrastructure and some of its third-party service providers may be located outside Malaysia. Where personal data is transferred outside the country of collection, longfu88 takes appropriate steps to ensure that such transfers are conducted lawfully and that adequate levels of data protection are maintained.

12.2 Safeguards applied to international transfers include contractual data processing agreements incorporating standard contractual clauses, adequacy assessments of recipient jurisdiction data protection frameworks, and technical measures to protect data in transit.

13 Third-Party Services and Links

13.1 The longfu88 platform may reference or integrate with third-party services such as payment processors, game software providers, and support platforms. This Privacy Policy applies solely to data collected and processed by longfu88. Each third-party service is governed by its own privacy policy, and longfu88 is not responsible for the privacy practices of third parties.

13.2 longfu88 does not include links to external third-party websites within the platform, other than those necessary to deliver integrated payment and game services within the longfu88 environment.

14 Changes to This Privacy Policy

14.1 longfu88 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or regulatory requirements. The effective date at the top of this page will be updated whenever material changes are made.

14.2 Material changes will be communicated to Members via their registered email address or via a notification displayed upon next login to longfu88, no less than seven (7) days prior to the revised Policy taking effect.

14.3 Continued use of the longfu88 platform after the effective date of any revised Privacy Policy constitutes acceptance of the updated terms. If you do not agree with material changes, you should cease use of the platform and may request account closure in accordance with the Terms & Conditions.

15 Contact and Complaints

For any privacy-related enquiries, data rights requests, or complaints regarding longfu88's handling of your personal data, please contact:

• Email: [email protected] (subject line: "Privacy Enquiry" or "Data Rights Request")
• Live Chat: Available 24/7 via the longfu88 account portal

longfu88 will acknowledge receipt of all privacy complaints within 5 business days and aim to provide a full response within 30 calendar days. Where we are unable to resolve a complaint to your satisfaction, you may have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.